Loyalty Demands Adaptability

Loyalty Demands Adaptability

A recent study shared inRetailingToday.com exposed some expectations for your loyalty program.

  • 34% of millennials say the word “fun” is the one that best describes their participation
  • 63% of millennials have joined a new program in the last year
  • 49% of millennials have ended their participation in a loyalty program after receiving irrelevant communication

The above illustrates some common themes in meeting today’s millennial mindset – Personalization, Authenticity, and Uniqueness. If you have a program already, do you abide by some of these tenets? Or if you’re in the midst of creating one, these are some important elements to ruminate on.

Read More

Millennials Partial to Small Business

Millennials Partial to Small Business

The local, community cornerstone ofSmall Business has grown on and with Millennials. After feeling like they were burned by big business during the recession, the Shop Localmovement continues to resonate well with the young consumer. AnEdelman Digital study reported that some 40% of Millennials prefer to buy local even if it costs a little bit more than mass-market alternatives.

 

With the AmEx event - Small Business Saturday - coming up here next month, some ideas of how you can drive more Millennial traffic into your store November 28th and beyond…

  • Make it new and exciting with an in-store event (young adults and youth shop in groups)
  • Bring in a ‘special guest’ for entertainment or education
  • Tap into your live and local media (like radio:) to accentuate your reach
  • Team up with other small businesses around you for a block party or store to store scavenger hunt
  • Utilize your current customer database to help spread the word
  • Tie in a great cause with a portion of proceeds supporting a community non-profit
Read More

Changing of the seasons

Changing of the seasons

As we enter the Holiday season, we wanted to highlight some Millennial trends and information for some upcoming holidays...

Let’s start with Halloween. It’s for the younger kids, right? Little trick-or-treaters in their fun and frightening costumes, going door to door loading up for that week-long sugar-high. Well, yes – but what about those Millennials? They have a love for Halloween that can rival your gradeschooler. In an article from The m/Age 30% of consumers engage in online research for Halloween costume inspiration. And the NRF estimates that 23% of millennials will wear costumes inspired by celebrities, TV shows and movies. They’ll be dropping serious dough for that one-of-a-kind costume and Halloween party.

Read More

It’s a snack attack!

It’s a snack attack!

I don’t know about you, but I love snacks. And I’m certainly not alone - with the category achieving about $375 Billion worldwide.

A new Nielsen report sheds some light on what the snacking habits and preferences are across the globe and another recent Mintel report summary provides some additional insight.

Read More

What do Millennial customers want?

What do Millennial customers want?

I saw this article the other day in QSR Magazine – Down to a Science: Wendy’s, Dairy Queen open R&D labs to test new, Millennial-forward ideas – and it was just a nice little reminder of the importance of stopping down every once in a while to listen to your Millennial customers. They are often the driver of innovation in your category and they can keep you ahead of shifting trends and interests. Best of all – they love to share and aren’t afraid of giving you the no-bull feedback you deserve.

Read More

What Makes a Millennial?

What Makes a Millennial?

If you’re curious as to some of the nuances of being a Millennial, here’s an intriguing new look from Money at where this generation differentiates from X’ers and Boomers – ‘10 Things Millennials Buy Far More Often Than Everyone Else’. Following are a look at 4 of the 10.

Read More

Consider the 5 R’s

Consider the 5 R’s

In a recent DMNews article – a representative of Ribera del Duero y Rueda spoke to the 5 R’s they used in developing their campaign to target the growing Millennial wine drinker. Like a lot of advertisers before them, they struggled to ‘define Millennials’, and came to realize that they couldn’t box them into one neatly packaged consumer type. They knew though that they are open to new and unique experiences and crave authenticity and information. All areas the wine industry has in spades – history of the growing regions, grape varietals, the wine makers and their processes. All this helps to further a connection with the consumer and embed channels of further engagement.

Read More

Back to School time already.

Back to School time already.

So what’s the current outlook for back to school – NRF recently came out with a first look at their survey results and they’re predicting spending to increase. They found 29% of respondents with school-age kids plan to spend more than last year for back to school. That’s a 5% increase from the 2014 report. And from the 2014 report – nearly 25% start shopping 2 months prior to school starting. So they’re starting right about NOW!

Read More

Pets Pets Pets, We Love Pets.

Pets Pets Pets, We Love Pets.

It’s a nearly $60 billion industry and Millennials are key trendsetters shaping what’s next. We’re talking pets.

Per GFK research posted in PetFoodIndustry.com – Millennials have recently passed Boomers as the largest generation of pet owners. And from their food to boarding to toys – and everything in between – quality has inched its way in front of quantity. It’s all about the health and happiness of their ‘fur baby,’ and they’ll spend up for them.

Read More

Don’t Neglect Today’s Dad

Don’t Neglect Today’s Dad

Historically, shopping duties primarily fell on mom’s plate, but times are a-changin’. In a number of recent studies, we’ve seen more and more Millennial dad’s sharing what have been traditional ‘mom roles.’ Via AdAge – “according to Mintel, 80% of millennial dads claim primary or shared grocery shopping responsibility (compared to 45% of all dads, according to Y&R’s BrandAsset Valuator data).” Whirlpool is certainly keeping track of this trend – launching a new commercial focused on dad’s household and family duties. But we shouldn’t be surprised – the rise of the working woman would necessitate dad’s to take more of the household chore role.

Read More

Dispelling the myth that Millennials don't want cars

Dispelling the myth that Millennials don't want cars

JD Power's 2014 recent sales report points to a surge in automotive spending by Generation Y. Millennials accounted for 27% of sales in 2014, up from 18% in 2010. The past decline has been largely attributed to the recession. Which makes sense, less income and access to credit is a pretty limiting factor in affording a new car. But as the economy improves, job growth continues, and Millennials get older and start growing their families, the need and want for that new car comes along. In our recent survey of End listeners, 

Read More

We're back to eating out at restaurants

We're back to eating out at restaurants

Reported by MarketWatch Spending at restaurants, as measured by the Commerce Department's Retail Report, shows annualized sales rose to a seasonally adjusted 13.7% from September to January. That?s the strongest five-month stretch since December 2006, and a level only exceeded in the past 25 years in mid-1994 and late 1992. And while Millennials have continued to cut back on restaurant visits since the recession, making 33 fewer visits per person in 2014 vs. 2007, they still account for

Read More

Millennials agree... Pets are family. And they spoil them rotten.

Millennials agree... Pets are family. And they spoil them rotten.

Per APPA, about 68% of US households have pets, and over $50 Billion is spent on them each year. And it's no doubt that for the vast majority of us that are pet owners pets are family. Research recently has only reinforced this notion. An October 2014 fMRI study from Massachusetts General Hospital, and partner organizations, showed that mothers reported similar emotional ratings for their child and dog, which elicited greater positive emotional responses than unfamiliar children and dogs. For Millennials, 

Read More