Not so temporary gig

Not so temporary gig

Gig Economy, Platform Economy, Side Hustle, Makers, On-Demand Economy, Freelancer, Entrepreneur… whatever term(s) used, describes an incredibly fast growing occupational direction that is becoming synonymous with career or job for Millennials and Gen Z. 

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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What's That Noise?

What's That Noise?

What do NBC, Intel and Alka-Seltzer have in common? Bet you hear their sonic branding in your head as you read the names. The NBC chime, the Intel start-up noise and the Alka-Seltzer fizz and plop are synonymous with these massive brands. Sonic branding could be right for you, too.

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Job Hoppers

Job Hoppers

A recent Gallup poll drew the conclusion that 21% of millennial employees have changed jobs within the past year and about 60% of millennials are ready for a job change right now. That’s a scary stat for businesses that rely and invest in millennial talent… which is nearly everyone. 

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B2C - We're Talking Back to College

B2C - We're Talking Back to College

Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

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Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 has wrapped up and we wanted to share our top three insights from End listeners.   

  • AM/FM listening is increasing
  • TV viewing has moved on-demand
  • AM/FM leads for new music discovery

When asked how their AM/FM listening compares with last year, 2/3 (66%) said they are listening “About the same – a lot” or “More,” with only 14% sharing they are listening less. Echoing this trend, Nielsen’s report of February 2015 to February 2016 Average Quarter Hour, showed Millennial listening grew 10.4%!

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Content Marketing On The Rise

Content Marketing On The Rise

A marketing element that has been growing at a rapid rate is Content Marketing. If you’re not familiar with what defines something being content marketing, well, you’re not alone, as it’s really only recently started to pick up pace in ad circles. It also goes by sponsored content and native advertising.

The names and activities used can range from one person to another; from a simple ‘Supported by’ mention of a seemingly non-relevant topic; to contextually relevant pieces of content written around a particular brand, product or service. Even event sponsorships are a form of content marketing.

It’s designed to inform, educate and entertain, as much or more than it’s intended to directly sell to an audience. The accrual of value comes to an advertiser in that their involvement in underwriting the content consumers enjoy, helps that advertiser score points with the audience.

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Does it have bluetooth, gps, backup camera...

Does it have bluetooth, gps, backup camera...

In our most recent Think Forcesurvey, one area of the automotive purchase process we explored was that must have item in their next car. So we asked the open ended question…

What is the one thing your next automobile must have? 

As with any open ended question, you get a variety of answers. Some of the things that came up included air conditioning (in Seattle?), convertible (again, in Seattle?), and heated seats (ok that would be nice in Seattle). But three of the most common responses were; an item related to infotainment/audio/video, fuel efficiency, and all-wheel or four-wheel drive.

Infotainment

Before the self-driving car is a reality, the need for constant connectivity, a nice sound and safety will continue infiltrating our cars and trucks. Infotainment continues to be a key aspect in the decision making process for Millennials. In a 2013 Auto Trader survey, 80% of Millennials deemed infotainment features connected to their smartphone as essential.

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Fitness Fanatics

Fitness Fanatics

It’s without a doubt that Millennials are fitness fanatics. We see it across a number of segments and in a number of ways.

 They seek out communal fitness programslike Crossfit, Orange Theory, Barre, and Flywheel in droves.
They’ve embedded their health into their tech using health and fitness apps twice as much as others and make up about half of all fitness band users.
They practically live in their Lululemon and Athleta ‘athleisure’ wear. Yoga pants have become a universal work-to-play uniform.
Younger respondents – both Millennials and Generation Z – are indicating a commitment to purchasing healthier foods.
Their interpretation of being healthy is beyond illness. It’s eating right, exercising, a vibrant social life, all things that contribute to feeling better.

It’s without a doubt that Millennials are fitness fanatics. We see it across a number of segments and in a number of ways.

  • They seek out communal fitness programslike Crossfit, Orange Theory, Barre, and Flywheel in droves.
  • They’ve embedded their health into their tech using health and fitness apps twice as much as others and make up about half of all fitness band users.
  • They practically live in their Lululemon and Athleta ‘athleisure’ wear. Yoga pants have become a universal work-to-play uniform.
  • Younger respondents – both Millennials and Generation Z – are indicating a commitment to purchasing healthier foods.
  • Their interpretation of being healthy is beyond illness. It’s eating right, exercising, a vibrant social life, all things that contribute to feeling better.
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Loyalty Demands Adaptability

Loyalty Demands Adaptability

A recent study shared inRetailingToday.com exposed some expectations for your loyalty program.

  • 34% of millennials say the word “fun” is the one that best describes their participation
  • 63% of millennials have joined a new program in the last year
  • 49% of millennials have ended their participation in a loyalty program after receiving irrelevant communication

The above illustrates some common themes in meeting today’s millennial mindset – Personalization, Authenticity, and Uniqueness. If you have a program already, do you abide by some of these tenets? Or if you’re in the midst of creating one, these are some important elements to ruminate on.

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What Makes a Millennial?

What Makes a Millennial?

If you’re curious as to some of the nuances of being a Millennial, here’s an intriguing new look from Money at where this generation differentiates from X’ers and Boomers – ‘10 Things Millennials Buy Far More Often Than Everyone Else’. Following are a look at 4 of the 10.

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The Rise of the Robo-Advisor

The Rise of the Robo-Advisor

Nearly every feature of the ‘robo-advisor’ is attractive to Millennials.

  • Personalized – They require customization to create personalization.
  • Automated – They’ve got too much going on in their life to dedicate a lot of time.
  • Low-Cost – For most, they are in the early stages of their career and not making the big bucks. Having really low fees and low minimums is critical.
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Millennials are purchasing insurance in-person

Millennials are purchasing insurance in-person

Reported on Insurance Business America from an Applied Systems survey of 1,000 Millennials of those that carried auto insurance policy, 35% completed their purchase online, but another 37% reported buying auto insurance in person. So while a majority believe that Millennials live and breathe solely by doing business through the web or via their mobile phone, the importance of in-person relationships should not be forgotten. While having a well-planned digital presence is important, 

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Millennial Women Homeowners Have A Positive View Of Smart-Home Technology

Millennial Women Homeowners Have A Positive View Of Smart-Home Technology

n a recent eMarketer report on smart-home technology, an IHS forecast showed that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million. More interestingly, for millennial women, a separate Better Homes & Gardens poll showed US female homeowners under-35 over-indexed against all women for usage and interest in smart-home technology features across all categories listed.

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