Wanted: Shorter Stop Sets; Better Creative

Wanted: Shorter Stop Sets; Better Creative

In a recent blog post from Tracy Johnson, Principal at Tracy Johnson Media Group, he shared his view of the current state of the radio commercial and creative landscape; and how changes are needed ASAP to adapt to today’s customer expectations and media environment.

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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They’re a lot like you; just lagging a little

They’re a lot like you; just lagging a little

Information coming out from newer surveys is painting a picture of today’s Millennial that is a bit different from how Millennials have been described in the recent past. Often described as the lazy, narcissistic, tech introverts; more current data is showing they’re not so different from the population as a whole when it comes to retail spending. And that as we’d suspect, their perceived failure to launch into the traditional timeframe for life markers like marriage and kids, have impacted some key spending categories like real estate and transportation; but have also buoyed retail categories like travel and entertainment. 30’s are the new 20’s!        

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What's That Noise?

What's That Noise?

What do NBC, Intel and Alka-Seltzer have in common? Bet you hear their sonic branding in your head as you read the names. The NBC chime, the Intel start-up noise and the Alka-Seltzer fizz and plop are synonymous with these massive brands. Sonic branding could be right for you, too.

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Activating the Experience

Activating the Experience

While the music, weather, and people together created an incredible two days; as I wandered the festival grounds, one thing that really stuck out to me was the extent to which fairly uncomplicated activities drove a level of brand activation from our sponsor partners that took Summer Camp attendees from pure passers-by to engaged prospects. It’s one thing to sponsor an event; it’s a whole other to get people to genuinely interact with you. Let’s take a look at some of the ways in which our partners got the perpetually occupied millennial to stop and interact.

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Millennials Love Radio. Wait, What?

Millennials Love Radio. Wait, What?

Check out this MediaPost article from Tim Murphy, Entercom's VP of Digital Strategy and Enterprise Platforms, where he dives into some of the facts around Millennial's continued use of AM/FM and it's dominance in reach amongst the 18-34 year old audience.

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Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 has wrapped up and we wanted to share our top three insights from End listeners.   

  • AM/FM listening is increasing
  • TV viewing has moved on-demand
  • AM/FM leads for new music discovery

When asked how their AM/FM listening compares with last year, 2/3 (66%) said they are listening “About the same – a lot” or “More,” with only 14% sharing they are listening less. Echoing this trend, Nielsen’s report of February 2015 to February 2016 Average Quarter Hour, showed Millennial listening grew 10.4%!

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Does it have bluetooth, gps, backup camera...

Does it have bluetooth, gps, backup camera...

In our most recent Think Forcesurvey, one area of the automotive purchase process we explored was that must have item in their next car. So we asked the open ended question…

What is the one thing your next automobile must have? 

As with any open ended question, you get a variety of answers. Some of the things that came up included air conditioning (in Seattle?), convertible (again, in Seattle?), and heated seats (ok that would be nice in Seattle). But three of the most common responses were; an item related to infotainment/audio/video, fuel efficiency, and all-wheel or four-wheel drive.

Infotainment

Before the self-driving car is a reality, the need for constant connectivity, a nice sound and safety will continue infiltrating our cars and trucks. Infotainment continues to be a key aspect in the decision making process for Millennials. In a 2013 Auto Trader survey, 80% of Millennials deemed infotainment features connected to their smartphone as essential.

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Fitness Fanatics

Fitness Fanatics

It’s without a doubt that Millennials are fitness fanatics. We see it across a number of segments and in a number of ways.

 They seek out communal fitness programslike Crossfit, Orange Theory, Barre, and Flywheel in droves.
They’ve embedded their health into their tech using health and fitness apps twice as much as others and make up about half of all fitness band users.
They practically live in their Lululemon and Athleta ‘athleisure’ wear. Yoga pants have become a universal work-to-play uniform.
Younger respondents – both Millennials and Generation Z – are indicating a commitment to purchasing healthier foods.
Their interpretation of being healthy is beyond illness. It’s eating right, exercising, a vibrant social life, all things that contribute to feeling better.

It’s without a doubt that Millennials are fitness fanatics. We see it across a number of segments and in a number of ways.

  • They seek out communal fitness programslike Crossfit, Orange Theory, Barre, and Flywheel in droves.
  • They’ve embedded their health into their tech using health and fitness apps twice as much as others and make up about half of all fitness band users.
  • They practically live in their Lululemon and Athleta ‘athleisure’ wear. Yoga pants have become a universal work-to-play uniform.
  • Younger respondents – both Millennials and Generation Z – are indicating a commitment to purchasing healthier foods.
  • Their interpretation of being healthy is beyond illness. It’s eating right, exercising, a vibrant social life, all things that contribute to feeling better.
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Loyalty Demands Adaptability

Loyalty Demands Adaptability

A recent study shared inRetailingToday.com exposed some expectations for your loyalty program.

  • 34% of millennials say the word “fun” is the one that best describes their participation
  • 63% of millennials have joined a new program in the last year
  • 49% of millennials have ended their participation in a loyalty program after receiving irrelevant communication

The above illustrates some common themes in meeting today’s millennial mindset – Personalization, Authenticity, and Uniqueness. If you have a program already, do you abide by some of these tenets? Or if you’re in the midst of creating one, these are some important elements to ruminate on.

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Changing of the seasons

Changing of the seasons

As we enter the Holiday season, we wanted to highlight some Millennial trends and information for some upcoming holidays...

Let’s start with Halloween. It’s for the younger kids, right? Little trick-or-treaters in their fun and frightening costumes, going door to door loading up for that week-long sugar-high. Well, yes – but what about those Millennials? They have a love for Halloween that can rival your gradeschooler. In an article from The m/Age 30% of consumers engage in online research for Halloween costume inspiration. And the NRF estimates that 23% of millennials will wear costumes inspired by celebrities, TV shows and movies. They’ll be dropping serious dough for that one-of-a-kind costume and Halloween party.

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Non‐Essential Becomes Essential

Non‐Essential Becomes Essential

I came across this great article on AdAge that brings up some important food-for-thought as you consider the ‘experience’ that you are creating for your Millennial (and non-Millennial) consumers.

Some thoughts and highlights of what’s shared in the article that you can immediately integrate into your current marketing activities. And as referenced above and the article adds – Millennials are proving to be cultural trailblazers for older and newer generations – so this applies to generations above and below Millennials.

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Millennials Dig Food & Beverage Festivals

Millennials Dig Food & Beverage Festivals

If you're managing a food or beverage product/service, a new study from Eventbrite reminds us of the power of in-person experiences to engage the Millennial consumer. From their survey, 60% of Millennials say they will purchase a food or wine they enjoyed at an event again in the future. And for beer, 82% say they will frequently or always purchase a beer they loved from the event later at a local retailer. And don't forget the social influence these folks have.  99% say that they are likely

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Millennial Women Homeowners Have A Positive View Of Smart-Home Technology

Millennial Women Homeowners Have A Positive View Of Smart-Home Technology

n a recent eMarketer report on smart-home technology, an IHS forecast showed that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million. More interestingly, for millennial women, a separate Better Homes & Gardens poll showed US female homeowners under-35 over-indexed against all women for usage and interest in smart-home technology features across all categories listed.

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