Two truths and a lie

Let’s see how good you are in deciphering which of the two below are the honest truth, and which is a lie? Scroll down the page for the answers.

 

A recent Wells Fargo study found that 64% of employed 22-35-year-olds believe they will not achieve $1 million in retirement savings.  

Seattle came in second behind Portland in Infogroup’s study of the most hipster city in the U.S.

A new Better Business Bureau survey revealed that Millennials are at a greater risk to be scammed than the elderly with almost 90% of seniors able to spot a scam in time, compared to just 66% of Millennials.

 

 

 

 

 

 

ANSWERS:

 

A recent Wells Fargo study found that 64% of employed 22-35-year-olds believe they will not achieve $1 million in retirement savings.  

This is a truth. Nearly 2 in 3 working millennials don't believe they'll hit the million dollar mark in retirement savings per the Wells Fargo study. Now, for every identifiable problem, there's the opportunity for organizations to present solutions. And the solution is guidance and education that financial organizations hold in their pocket. There's great amounts of information financial services companies have in case studies, financial planning worksheets and charts, and basic tips and tricks that can help young adults save pennies, that leads to dollars, that lead to thousands, and so on. That information needs to be published and promoted, and traditional and non-traditional media is a great channel to do that. The rise of content marketing, primarily through digital channels, is something we advocate.  If you're looking for ideas how to get that information out - let's chat.    

 

Seattle came in second behind Portland in Infogroup’s study of the most hipster city in the U.S.

This is a lie. It saddens me to say that Seattle took the top spot, and Portland actually came in second. You can see the results and methodology here - which included microbreweries (manufacturers), records/tapes/CD (retail), music dealers, coffee shops (non-chains only), beer & ale (retail), thrift shops, bicycle dealers, tattoo parlors, and music and live entertainment.

 

A new Better Business Bureau survey revealed that Millennials are at a greater risk to be scammed than the elderly with almost 90% of seniors able to spot a scam in time, compared to just 66% of Millennials.

This is a truth. While we warn our parents and grandparents to be wary of the Nigerian Prince that is looking for your help to transfer funds, millennials time spent online puts them in a precarious spot when it comes to security.  The BBB Scam Tracker study showed that 34% of 18-24 year olds that reported a scam, lost money.