They’ve never tried the King of Beers!?

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How a heritage brand becomes cool or passé to young consumers can be a mystery, but Budweiser is well aware of where they stand with Millennials and is adjusting it’s advertising to reintroduce itself… by Anheuser-Busch InBev’s own admission, nearly half – 44 percent – of 21- to 27-year-old drinkers have never even tried the self-proclaimed “King of Beers.” Bud makes play for millennial demographic