As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

To show how that translates to youth growing up into the work force, Nielsen took a look at TSL from 2011 (for ages 12-17) to 2017 (for ages 18-24). And not surprisingly with the increase in those that are employed full or part time, TSL grew by a full hour, or about 11%.

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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