If you're managing a food or beverage product/service, a new study from Eventbrite reminds us of the power of in-person experiences to engage the Millennial consumer. From their survey, 60% of Millennials say they will purchase a food or wine they enjoyed at an event again in the future. And for beer, 82% say they will frequently or always purchase a beer they loved from the event later at a local retailer. And don't forget the social influence these folks have. 99% say that they are likely to recommend something they tried at a festival to friends and family. To top it off - Millennials are more likely to attend an event with live music. We have all the above! For information on 107.7 The End food and music focused events like Taco Truck Challenge, Bourbon & Bacon, Summer Camp and Deck the Hall Ball, contact us today.