Millennials are purchasing insurance in-person

Reported on Insurance Business America from an Applied Systems survey of 1,000 Millennials of those that carried auto insurance policy, 35% completed their purchase online, but another 37% reported buying auto insurance in person. So while a majority believe that Millennials live and breathe solely by doing business through the web or via their mobile phone, the importance of in-person relationships should not be forgotten. While having a well-planned digital presence is important, don't disregard the proportion of young adults that are looking to walk through your front door and have a conversation.