Millennials are investing time and money in the kitchen

In a recent NPD report, Millennials were shown to be spending more time in the kitchen preparing fresh meals. According to NPD's National Eating Trends, Millennials consumed 8 more meals at home over the last year, while all other generational groups decreased the number of meals consumed at home by 1. While the residual effects of the recession largely influence this money saving activity, other recent reports also elude to Millennials quest for living a healthier life eating more fresh and natural/organic foods. Related to this, not surprisingly, small kitchen appliance sales are up amongst this cohort. Per the same NPD article, the Millennial group accounted for 26% of the $6.2 billion small kitchen appliance market in 2014, up from 21% in 2013. They are the only group that had increases.