Millennials and the quest for convenience

There has been a surge in the number of industries that have seen innovation in convenience-focused service offerings. It’s happening from companies new and old, all moving forward with an eye on the up and coming Millennial generation.

We’ve seen many pop up offering service around the Puget Sound, with most built around a digital/mobile focus – Luxe & Zirx for those that prefer valet parking over the hassle of finding a spot; Eat24, GrubHub, Munchery & others for those that just don’t want to get out of the house (funny article from Eat24 on a particular subsection of home bodies); Instacart & Amazon Fresh & Others for groceries at your doorstep; TaskRabbit to handle anything you can’t; Starbucks app pre-order to avoid those long lines; and on and on and on we go.

Even the convenience stores – no doubt just based on the name – are seeing an uptick from this generation. A recent NPD Group report shared “For food and beverage stops, convenience stores are almost twice as important to Millennials — consumers ages 18 to 34 — as fast-casual restaurants.”

Some ways companies are adding convenience to the consumer experience – 24/7 customer service, online chat, free delivery, mobile apps, pop-up stores, online reservations, pre-order, etc.

Consider what you are doing and ask yourself if you are making it more convenient for your customers to do business with you.