A recent study shared in RetailingToday.com exposed some expectations for your loyalty program.
- 34% of millennials say the word “fun” is the one that best describes their participation
- 63% of millennials have joined a new program in the last year
- 49% of millennials have ended their participation in a loyalty program after receiving irrelevant communication
The above illustrates some common themes in meeting today’s millennial mindset – Personalization, Authenticity, and Uniqueness. If you have a program already, do you abide by some of these tenets? Or if you’re in the midst of creating one, these are some important elements to ruminate on.