Gen Y Auto Purchase Trend is on the Upswing

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(Photo: David Stanley Chevrolet of Norman/flickr CC) A September 2014 analysis released by J.D. Power indicates that Gen Y (defined in their report as people born between 1977 and 1994) now account for a larger percentage of U.S. new-vehicle sales than Gen X at 24%. While the most recent lows in new-vehicle sales are largely attributed to the economic recession – Gen Y’s auto retail sales went from a low of 1.2 million units in 2009 to 3.4 million units in 2014 – if the following graph is any indication of the future, Gen Y will continue to command a great deal of attention from auto makers and dealers alike.

USRetailVehicleMarketShareByGeneration_(C)Standard&Poors