FallIday Season

As we’ve seen holiday sale marketing creep slowly back into early fall, there’s one group that is taking advantage more than other – Millennials. Now, let’s not kid ourselves, like nearly everyone, they’re still scrambling in these last couple weeks to round out their holiday shopping, but the screaming deals got Millennials into the holiday spirit much earlier.    

Source: Nielsen Company - http://www.nielsen.com/us/en/insights/news/2016/christmas-in-the-fall-holiday-magic-creeps-earlier-each-year.html 

Source: Nielsen Company - http://www.nielsen.com/us/en/insights/news/2016/christmas-in-the-fall-holiday-magic-creeps-earlier-each-year.html 

Morals of the story:

-          Consider intimating messages related to holiday gift giving earlier in the fall

-          Don’t overlook Millennials want and need to find great deals to take care of all the good boys and girls they have on their list    

-          As @BrokeMillennial outlined in her blog – the first piece of advice to not overspend at Christmas – start your Christmas shopping early – and millennials are heeding that advice