There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.Read More
What do NBC, Intel and Alka-Seltzer have in common? Bet you hear their sonic branding in your head as you read the names. The NBC chime, the Intel start-up noise and the Alka-Seltzer fizz and plop are synonymous with these massive brands. Sonic branding could be right for you, too.Read More
While the music, weather, and people together created an incredible two days; as I wandered the festival grounds, one thing that really stuck out to me was the extent to which fairly uncomplicated activities drove a level of brand activation from our sponsor partners that took Summer Camp attendees from pure passers-by to engaged prospects. It’s one thing to sponsor an event; it’s a whole other to get people to genuinely interact with you. Let’s take a look at some of the ways in which our partners got the perpetually occupied millennial to stop and interact.Read More
Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.Read More
A marketing element that has been growing at a rapid rate is Content Marketing. If you’re not familiar with what defines something being content marketing, well, you’re not alone, as it’s really only recently started to pick up pace in ad circles. It also goes by sponsored content and native advertising.
The names and activities used can range from one person to another; from a simple ‘Supported by’ mention of a seemingly non-relevant topic; to contextually relevant pieces of content written around a particular brand, product or service. Even event sponsorships are a form of content marketing.
It’s designed to inform, educate and entertain, as much or more than it’s intended to directly sell to an audience. The accrual of value comes to an advertiser in that their involvement in underwriting the content consumers enjoy, helps that advertiser score points with the audience.Read More
As the size of the Millennial generation grows, both in spending power and size, so does the allocation of budget to reach them.
As this eMarketer article illustrates, spending has grown to over a third even while Millennial spending power lags that figure – hanging around 25% currently. What we are seeing is a mad dash to capture the brand preference as this generation moves into the prime of the ‘age of acquisition.’ This is even more of the case for the 25-35 year old segment of the 18-35 year olds.
With an expected 50% of the workforce in 2020 being Millennial and more than doubling their spending power over the next 5 or so years…. Look Out!Read More
A recent study shared inRetailingToday.com exposed some expectations for your loyalty program.
- 34% of millennials say the word “fun” is the one that best describes their participation
- 63% of millennials have joined a new program in the last year
- 49% of millennials have ended their participation in a loyalty program after receiving irrelevant communication
The above illustrates some common themes in meeting today’s millennial mindset – Personalization, Authenticity, and Uniqueness. If you have a program already, do you abide by some of these tenets? Or if you’re in the midst of creating one, these are some important elements to ruminate on.Read More
I don’t know about you, but I love snacks. And I’m certainly not alone - with the category achieving about $375 Billion worldwide.Read More
I came across this great article on AdAge that brings up some important food-for-thought as you consider the ‘experience’ that you are creating for your Millennial (and non-Millennial) consumers.
Some thoughts and highlights of what’s shared in the article that you can immediately integrate into your current marketing activities. And as referenced above and the article adds – Millennials are proving to be cultural trailblazers for older and newer generations – so this applies to generations above and below Millennials.Read More
If you’re curious as to some of the nuances of being a Millennial, here’s an intriguing new look from Money at where this generation differentiates from X’ers and Boomers – ‘10 Things Millennials Buy Far More Often Than Everyone Else’. Following are a look at 4 of the 10.Read More
In a recent DMNews article – a representative of Ribera del Duero y Rueda spoke to the 5 R’s they used in developing their campaign to target the growing Millennial wine drinker. Like a lot of advertisers before them, they struggled to ‘define Millennials’, and came to realize that they couldn’t box them into one neatly packaged consumer type. They knew though that they are open to new and unique experiences and crave authenticity and information. All areas the wine industry has in spades – history of the growing regions, grape varietals, the wine makers and their processes. All this helps to further a connection with the consumer and embed channels of further engagement.Read More
IHS reports automotive brand loyalty has hit a 10-year high at 52.8%.
Why is this important as it relates to Millennials? These emerging consumers are making daily decisions as to which brands fit their personal style; their perceived level of luxury; and those that have all the tech needed to stay ahead of their peers.Read More
In Nielsen’s Q1 Total Audience Report, radio has come out victorious in the battle for reaching into the minds of the Millennial. Radio topped Smartphone, TV, PC, and Tablets.
And you can bet that as Puget Sound commutes continue to worsen, radio will remain an ever present companion on your way to/from work.Read More
So what’s the current outlook for back to school – NRF recently came out with a first look at their survey results and they’re predicting spending to increase. They found 29% of respondents with school-age kids plan to spend more than last year for back to school. That’s a 5% increase from the 2014 report. And from the 2014 report – nearly 25% start shopping 2 months prior to school starting. So they’re starting right about NOW!Read More