We’re already nearing, if not in, the school shopping period. And if it follows the ways of Black Friday and Christmas, advertisements will be infiltrating the airwaves earlier than ever.
So what’s the current outlook for back to school – NRF recently came out with a first look at their survey results and they’re predicting spending to increase. They found 29% of respondents with school-age kids plan to spend more than last year for back to school. That’s a 5% increase from the 2014 report. And from the 2014 report – nearly 25% start shopping 2 months prior to school starting. So they’re starting right about NOW!
The End indexes at 130 for presence of children ages 17 and under in the household, with a reach of 231,500. And it indexes at 123 for presence of children ages 6-11 in the household, with a reach of 99,900. To discuss how The End can help you reach parents with school-aged kids – please contact me at 206.577.2444 or email me at firstname.lastname@example.org.