B2C - We're Talking Back to College

We're not talking the other B2C (Business to Consumer) – it's Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

A few other takeaways from the report:

  • Spending is expected to be up about 12.5% from 2015 to about $48.5B
  • Outside of the Christmas holiday, back to school/college is the second largest consumer spending season
  • Discount stores take the lead for where consumers plan to shop


As you're developing your creative, remember, you've got two audiences here - parent and child. Each has their own POV and priorities. Adapt your message to the channel and audience.