As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

To show how that translates to youth growing up into the work force, Nielsen took a look at TSL from 2011 (for ages 12-17) to 2017 (for ages 18-24). And not surprisingly with the increase in those that are employed full or part time, TSL grew by a full hour, or about 11%.

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Wanted: Shorter Stop Sets; Better Creative

Wanted: Shorter Stop Sets; Better Creative

In a recent blog post from Tracy Johnson, Principal at Tracy Johnson Media Group, he shared his view of the current state of the radio commercial and creative landscape; and how changes are needed ASAP to adapt to today’s customer expectations and media environment.

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1/3 Homebuyers in Seattle are Millennial

1/3 Homebuyers in Seattle are Millennial

Over the past couple years; we've been in a number of meetings and conversations where someone says something along the lines of this when it comes to Millennials buying homes around the Puget Sound… “yeah, I know they’re important and buying homes, but I’ve read that they can’t afford homes here so they’re not buying, but still renting”

Nope; not the case at all – all the national data that exists is near spot on with what’s happening right here in the Greater Puget Sound. Take a look over the following...

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Not so temporary gig

Not so temporary gig

Gig Economy, Platform Economy, Side Hustle, Makers, On-Demand Economy, Freelancer, Entrepreneur… whatever term(s) used, describes an incredibly fast growing occupational direction that is becoming synonymous with career or job for Millennials and Gen Z. 

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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Mo Money, Mo Savings

Mo Money, Mo Savings

A lot of what has transpired re: millennial finances over the years have been a bit on the negative side; even though there are very different stories happening across the generation’s various life stages. But I come bearing some promising news on the generation as whole from the folks at Fidelity; who found that 80% of 18-35-year-olds have an emergency fund, with an average of $9,100 saved, surpassing the average amount Boomers and Gen Xers have saved (which is surprising to me!)

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They’re a lot like you; just lagging a little

They’re a lot like you; just lagging a little

Information coming out from newer surveys is painting a picture of today’s Millennial that is a bit different from how Millennials have been described in the recent past. Often described as the lazy, narcissistic, tech introverts; more current data is showing they’re not so different from the population as a whole when it comes to retail spending. And that as we’d suspect, their perceived failure to launch into the traditional timeframe for life markers like marriage and kids, have impacted some key spending categories like real estate and transportation; but have also buoyed retail categories like travel and entertainment. 30’s are the new 20’s!        

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What's That Noise?

What's That Noise?

What do NBC, Intel and Alka-Seltzer have in common? Bet you hear their sonic branding in your head as you read the names. The NBC chime, the Intel start-up noise and the Alka-Seltzer fizz and plop are synonymous with these massive brands. Sonic branding could be right for you, too.

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Activating the Experience

Activating the Experience

While the music, weather, and people together created an incredible two days; as I wandered the festival grounds, one thing that really stuck out to me was the extent to which fairly uncomplicated activities drove a level of brand activation from our sponsor partners that took Summer Camp attendees from pure passers-by to engaged prospects. It’s one thing to sponsor an event; it’s a whole other to get people to genuinely interact with you. Let’s take a look at some of the ways in which our partners got the perpetually occupied millennial to stop and interact.

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Job Hoppers

Job Hoppers

A recent Gallup poll drew the conclusion that 21% of millennial employees have changed jobs within the past year and about 60% of millennials are ready for a job change right now. That’s a scary stat for businesses that rely and invest in millennial talent… which is nearly everyone. 

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B2C - We're Talking Back to College

B2C - We're Talking Back to College

Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

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Millennials Love Radio. Wait, What?

Millennials Love Radio. Wait, What?

Check out this MediaPost article from Tim Murphy, Entercom's VP of Digital Strategy and Enterprise Platforms, where he dives into some of the facts around Millennial's continued use of AM/FM and it's dominance in reach amongst the 18-34 year old audience.

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Millennials and the Purchase Process

Millennials and the Purchase Process

Recently, I came across a report titled “Reaching Consumers during the Purchase Process.” The study, conducted by Starcom MediaVest, basically looked to identify and attribute the impact of various media types in the purchase process, to help advertisers hone in on the most opportune times when consumers are receptive to particular messages, and what sequence of media channels should be used. Very heady stuff!

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Millennials Are Winos

Millennials Are Winos

That’s not just a blanket statement on the characterization of Millennials and binge drinking or being overly social, spending all their money at bars and restaurants – it’s a statistical outcome from a Wine Market Council report shared in USA Today.

This particular study portraying the 21-38 year old Millennial, reported that 42% of all wine in the U.S. last year was drunk by 21-38 year olds. More than any other generation! From the 79 million aged 21 to 38, they drank an average of two cases per person.

Additionally, Nielsen data shows the average retail cost of a bottle of wine was $7.81 in 2015. The study found a full 17% of millennials had shelled out over $20 for a bottle of wine in the past month. Among all age groups, that number was just 10%.

So not only are they drinking more quality wine than other age groups, a number of them are moving beyond the Two Buck Chuck.

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