Jacobs Media TechSurvey12 has wrapped up and we wanted to share our top three insights from End listeners.
- AM/FM listening is increasing
- TV viewing has moved on-demand
- AM/FM leads for new music discovery
When asked how their AM/FM listening compares with last year, 2/3 (66%) said they are listening “About the same – a lot” or “More,” with only 14% sharing they are listening less. Echoing this trend, Nielsen’s report of February 2015 to February 2016 Average Quarter Hour, showed Millennial listening grew 10.4%!Read More