Promoting social responsibility resonates with Millennials.

Promoting social responsibility resonates with Millennials.

The success companies have seen from promoting their socially responsible initiatives, think Toms Shoes & Warby Parker is simply outstanding, and it's a method that Millennials have grown to love, respect and respond to. Per a study from Boston Consulting Group, 48% of young Millennials reported that they try to use brands of companies that are active in supporting social causes. 

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Fast Food vs Fast Casual

Fast Food vs Fast Casual

The Fast Casual insurgence is getting a lot of attention from players in both the trade and consumer publishing realm. With reports like Brand Key's/FastCasual.com - "Millennials reported a 20% decrease in visits to QSR chains. Conversely, 42% increased visits to fast casual restaurants in the past year." There is no doubt why it's such a popular topic. A great majority of this groundswell towards Fast Casual is led by Gen Y. In a recent Piper Jaffray Semi Annual Report, Teens were reported spending 20% of their money on food, up from 15% 10 years ago.

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