Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 has wrapped up and we wanted to share our top three insights from End listeners.   

  • AM/FM listening is increasing
  • TV viewing has moved on-demand
  • AM/FM leads for new music discovery

When asked how their AM/FM listening compares with last year, 2/3 (66%) said they are listening “About the same – a lot” or “More,” with only 14% sharing they are listening less. Echoing this trend, Nielsen’s report of February 2015 to February 2016 Average Quarter Hour, showed Millennial listening grew 10.4%!

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