In the most recent Nielsen Total Audience report; It’s not about age, it’s about life stage was a theme they introduced and carried throughout the Millennial focused report. I like it, and agree 100%.
When you analyze life stages of 18-35 year old Millennials, you see unique pictures:
- The high-schooler living with the ‘rents
- The single upstart somewhat new to the workforce
- The married homeowner with children
All very different. All technically Millennials.Read More