As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

To show how that translates to youth growing up into the work force, Nielsen took a look at TSL from 2011 (for ages 12-17) to 2017 (for ages 18-24). And not surprisingly with the increase in those that are employed full or part time, TSL grew by a full hour, or about 11%.

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Wanted: Shorter Stop Sets; Better Creative

Wanted: Shorter Stop Sets; Better Creative

In a recent blog post from Tracy Johnson, Principal at Tracy Johnson Media Group, he shared his view of the current state of the radio commercial and creative landscape; and how changes are needed ASAP to adapt to today’s customer expectations and media environment.

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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B2C - We're Talking Back to College

B2C - We're Talking Back to College

Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

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Millennials Love Radio. Wait, What?

Millennials Love Radio. Wait, What?

Check out this MediaPost article from Tim Murphy, Entercom's VP of Digital Strategy and Enterprise Platforms, where he dives into some of the facts around Millennial's continued use of AM/FM and it's dominance in reach amongst the 18-34 year old audience.

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It’s not about age, it’s about life stage.

It’s not about age, it’s about life stage.

In the most recent Nielsen Total Audience report; It’s not about age, it’s about life stage was a theme they introduced and carried throughout the Millennial focused report. I like it, and agree 100%.

When you analyze life stages of 18-35 year old Millennials, you see unique pictures:

  • The high-schooler living with the ‘rents
  • The single upstart somewhat new to the workforce
  • The married homeowner with children

All very different. All technically Millennials. 

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Content Marketing On The Rise

Content Marketing On The Rise

A marketing element that has been growing at a rapid rate is Content Marketing. If you’re not familiar with what defines something being content marketing, well, you’re not alone, as it’s really only recently started to pick up pace in ad circles. It also goes by sponsored content and native advertising.

The names and activities used can range from one person to another; from a simple ‘Supported by’ mention of a seemingly non-relevant topic; to contextually relevant pieces of content written around a particular brand, product or service. Even event sponsorships are a form of content marketing.

It’s designed to inform, educate and entertain, as much or more than it’s intended to directly sell to an audience. The accrual of value comes to an advertiser in that their involvement in underwriting the content consumers enjoy, helps that advertiser score points with the audience.

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