Activating the Experience

Activating the Experience

While the music, weather, and people together created an incredible two days; as I wandered the festival grounds, one thing that really stuck out to me was the extent to which fairly uncomplicated activities drove a level of brand activation from our sponsor partners that took Summer Camp attendees from pure passers-by to engaged prospects. It’s one thing to sponsor an event; it’s a whole other to get people to genuinely interact with you. Let’s take a look at some of the ways in which our partners got the perpetually occupied millennial to stop and interact.

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B2C - We're Talking Back to College

B2C - We're Talking Back to College

Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

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Content Marketing On The Rise

Content Marketing On The Rise

A marketing element that has been growing at a rapid rate is Content Marketing. If you’re not familiar with what defines something being content marketing, well, you’re not alone, as it’s really only recently started to pick up pace in ad circles. It also goes by sponsored content and native advertising.

The names and activities used can range from one person to another; from a simple ‘Supported by’ mention of a seemingly non-relevant topic; to contextually relevant pieces of content written around a particular brand, product or service. Even event sponsorships are a form of content marketing.

It’s designed to inform, educate and entertain, as much or more than it’s intended to directly sell to an audience. The accrual of value comes to an advertiser in that their involvement in underwriting the content consumers enjoy, helps that advertiser score points with the audience.

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What Makes a Millennial?

What Makes a Millennial?

If you’re curious as to some of the nuances of being a Millennial, here’s an intriguing new look from Money at where this generation differentiates from X’ers and Boomers – ‘10 Things Millennials Buy Far More Often Than Everyone Else’. Following are a look at 4 of the 10.

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Back to School time already.

Back to School time already.

So what’s the current outlook for back to school – NRF recently came out with a first look at their survey results and they’re predicting spending to increase. They found 29% of respondents with school-age kids plan to spend more than last year for back to school. That’s a 5% increase from the 2014 report. And from the 2014 report – nearly 25% start shopping 2 months prior to school starting. So they’re starting right about NOW!

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Fast Food vs Fast Casual

Fast Food vs Fast Casual

The Fast Casual insurgence is getting a lot of attention from players in both the trade and consumer publishing realm. With reports like Brand Key's/FastCasual.com - "Millennials reported a 20% decrease in visits to QSR chains. Conversely, 42% increased visits to fast casual restaurants in the past year." There is no doubt why it's such a popular topic. A great majority of this groundswell towards Fast Casual is led by Gen Y. In a recent Piper Jaffray Semi Annual Report, Teens were reported spending 20% of their money on food, up from 15% 10 years ago.

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Clothing & Food Dominate Teen Spending

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(Photo: Andi_Graf/Pixabay) An October 2014 Piper Jaffray report reported that Teens are spending 20% of their money on food, up from 15% 10 years ago. Meanwhile, their clothing budgets have shrunk, but still remain slightly above food at 21%. Is this the impact of increased visits to fast casual restaurants, and value put on Fresh/Organic/Natural/Vegetarian foods? They all probably have a hand at this shift. If Wendy's recent Image Activation is any indication, QSR restaurants are quickly adapting to try and be a spot teens and millennials want to be seen and hang out... and spend money. And for the decrease in clothing expenditure, well the downturn in mall traffic amongst teens isn't a help. Quartz reports from the same Piper Jaffray report, that mall traffic has dropped 30% over the last decade. And low-priced Fast Fashion players like H&M, Zara and Forever 21 have grown to command market share. And to top it off, the money for that higher quality, higher priced food has to come from somewhere. View more from Business Insider, Piper Jaffray, and Quartz.