Seriously, do you? Because that’s what people are most responsive to in social posts. And by responsive; we’re talking positive responses. Just work your way down the results to find what to do to get negative feedback. But yeah; don’t do that.Read More
I came across this great article on AdAge that brings up some important food-for-thought as you consider the ‘experience’ that you are creating for your Millennial (and non-Millennial) consumers.
Some thoughts and highlights of what’s shared in the article that you can immediately integrate into your current marketing activities. And as referenced above and the article adds – Millennials are proving to be cultural trailblazers for older and newer generations – so this applies to generations above and below Millennials.Read More
If you’re curious as to some of the nuances of being a Millennial, here’s an intriguing new look from Money at where this generation differentiates from X’ers and Boomers – ‘10 Things Millennials Buy Far More Often Than Everyone Else’. Following are a look at 4 of the 10.Read More
There has been a surge in the number of industries that have seen innovation in convenience-focused service offerings. It’s happening from companies new and old, all moving forward with an eye on the up and coming Millennial generation.Read More
The success companies have seen from promoting their socially responsible initiatives, think Toms Shoes & Warby Parker is simply outstanding, and it's a method that Millennials have grown to love, respect and respond to. Per a study from Boston Consulting Group, 48% of young Millennials reported that they try to use brands of companies that are active in supporting social causes.Read More