Non‐Essential Becomes Essential

Non‐Essential Becomes Essential

I came across this great article on AdAge that brings up some important food-for-thought as you consider the ‘experience’ that you are creating for your Millennial (and non-Millennial) consumers.

Some thoughts and highlights of what’s shared in the article that you can immediately integrate into your current marketing activities. And as referenced above and the article adds – Millennials are proving to be cultural trailblazers for older and newer generations – so this applies to generations above and below Millennials.

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What Makes a Millennial?

What Makes a Millennial?

If you’re curious as to some of the nuances of being a Millennial, here’s an intriguing new look from Money at where this generation differentiates from X’ers and Boomers – ‘10 Things Millennials Buy Far More Often Than Everyone Else’. Following are a look at 4 of the 10.

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Promoting social responsibility resonates with Millennials.

Promoting social responsibility resonates with Millennials.

The success companies have seen from promoting their socially responsible initiatives, think Toms Shoes & Warby Parker is simply outstanding, and it's a method that Millennials have grown to love, respect and respond to. Per a study from Boston Consulting Group, 48% of young Millennials reported that they try to use brands of companies that are active in supporting social causes. 

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