As we’ve seen holiday sale marketing creep slowly back into early fall, there’s one group that is taking advantage more than other – Millennials.Read More
Information coming out from newer surveys is painting a picture of today’s Millennial that is a bit different from how Millennials have been described in the recent past. Often described as the lazy, narcissistic, tech introverts; more current data is showing they’re not so different from the population as a whole when it comes to retail spending. And that as we’d suspect, their perceived failure to launch into the traditional timeframe for life markers like marriage and kids, have impacted some key spending categories like real estate and transportation; but have also buoyed retail categories like travel and entertainment. 30’s are the new 20’s!Read More
Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.Read More
Recently, I came across a report titled “Reaching Consumers during the Purchase Process.” The study, conducted by Starcom MediaVest, basically looked to identify and attribute the impact of various media types in the purchase process, to help advertisers hone in on the most opportune times when consumers are receptive to particular messages, and what sequence of media channels should be used. Very heady stuff!Read More
(Photo: Andi_Graf/Pixabay) An October 2014 Piper Jaffray report reported that Teens are spending 20% of their money on food, up from 15% 10 years ago. Meanwhile, their clothing budgets have shrunk, but still remain slightly above food at 21%. Is this the impact of increased visits to fast casual restaurants, and value put on Fresh/Organic/Natural/Vegetarian foods? They all probably have a hand at this shift. If Wendy's recent Image Activation is any indication, QSR restaurants are quickly adapting to try and be a spot teens and millennials want to be seen and hang out... and spend money. And for the decrease in clothing expenditure, well the downturn in mall traffic amongst teens isn't a help. Quartz reports from the same Piper Jaffray report, that mall traffic has dropped 30% over the last decade. And low-priced Fast Fashion players like H&M, Zara and Forever 21 have grown to command market share. And to top it off, the money for that higher quality, higher priced food has to come from somewhere. View more from Business Insider, Piper Jaffray, and Quartz.