Yes – Millennials are buying cars

Yes – Millennials are buying cars

Are they getting their license a little later – yes, some are.

 

Are they on-board with ride share services? Yes – they’re cool with things that are largely enabled by mobile.

 

Do they prefer public transportation – yes, but really only if they live in the metro and your city has an extensive system

 

So are they ever going to get in the car game? Yes, right now! And they’re quickly becoming the largest target consumer for auto dealers. A study, shared in this NBC News article and conducted by Princeton Survey Research Associates, found that about 24 percent of Millennials, aged 18 to 29, said they will buy a car sometime during the next 12 months. And that figure slipped to 20 percent of those between 30 and 49, and falls to 10% among those aged 50 to 64.

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