Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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Job Hoppers

Job Hoppers

A recent Gallup poll drew the conclusion that 21% of millennial employees have changed jobs within the past year and about 60% of millennials are ready for a job change right now. That’s a scary stat for businesses that rely and invest in millennial talent… which is nearly everyone. 

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Promoting social responsibility resonates with Millennials.

Promoting social responsibility resonates with Millennials.

The success companies have seen from promoting their socially responsible initiatives, think Toms Shoes & Warby Parker is simply outstanding, and it's a method that Millennials have grown to love, respect and respond to. Per a study from Boston Consulting Group, 48% of young Millennials reported that they try to use brands of companies that are active in supporting social causes. 

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