As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

As Millennials and Z’s grow up and into the Workforce; listening to AM/FM increases

To show how that translates to youth growing up into the work force, Nielsen took a look at TSL from 2011 (for ages 12-17) to 2017 (for ages 18-24). And not surprisingly with the increase in those that are employed full or part time, TSL grew by a full hour, or about 11%.

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Wanted: Shorter Stop Sets; Better Creative

Wanted: Shorter Stop Sets; Better Creative

In a recent blog post from Tracy Johnson, Principal at Tracy Johnson Media Group, he shared his view of the current state of the radio commercial and creative landscape; and how changes are needed ASAP to adapt to today’s customer expectations and media environment.

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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They’re a lot like you; just lagging a little

They’re a lot like you; just lagging a little

Information coming out from newer surveys is painting a picture of today’s Millennial that is a bit different from how Millennials have been described in the recent past. Often described as the lazy, narcissistic, tech introverts; more current data is showing they’re not so different from the population as a whole when it comes to retail spending. And that as we’d suspect, their perceived failure to launch into the traditional timeframe for life markers like marriage and kids, have impacted some key spending categories like real estate and transportation; but have also buoyed retail categories like travel and entertainment. 30’s are the new 20’s!        

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What's That Noise?

What's That Noise?

What do NBC, Intel and Alka-Seltzer have in common? Bet you hear their sonic branding in your head as you read the names. The NBC chime, the Intel start-up noise and the Alka-Seltzer fizz and plop are synonymous with these massive brands. Sonic branding could be right for you, too.

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Activating the Experience

Activating the Experience

While the music, weather, and people together created an incredible two days; as I wandered the festival grounds, one thing that really stuck out to me was the extent to which fairly uncomplicated activities drove a level of brand activation from our sponsor partners that took Summer Camp attendees from pure passers-by to engaged prospects. It’s one thing to sponsor an event; it’s a whole other to get people to genuinely interact with you. Let’s take a look at some of the ways in which our partners got the perpetually occupied millennial to stop and interact.

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Job Hoppers

Job Hoppers

A recent Gallup poll drew the conclusion that 21% of millennial employees have changed jobs within the past year and about 60% of millennials are ready for a job change right now. That’s a scary stat for businesses that rely and invest in millennial talent… which is nearly everyone. 

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B2C - We're Talking Back to College

B2C - We're Talking Back to College

Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

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Millennials Love Radio. Wait, What?

Millennials Love Radio. Wait, What?

Check out this MediaPost article from Tim Murphy, Entercom's VP of Digital Strategy and Enterprise Platforms, where he dives into some of the facts around Millennial's continued use of AM/FM and it's dominance in reach amongst the 18-34 year old audience.

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Millennials and the Purchase Process

Millennials and the Purchase Process

Recently, I came across a report titled “Reaching Consumers during the Purchase Process.” The study, conducted by Starcom MediaVest, basically looked to identify and attribute the impact of various media types in the purchase process, to help advertisers hone in on the most opportune times when consumers are receptive to particular messages, and what sequence of media channels should be used. Very heady stuff!

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Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 has wrapped up and we wanted to share our top three insights from End listeners.   

  • AM/FM listening is increasing
  • TV viewing has moved on-demand
  • AM/FM leads for new music discovery

When asked how their AM/FM listening compares with last year, 2/3 (66%) said they are listening “About the same – a lot” or “More,” with only 14% sharing they are listening less. Echoing this trend, Nielsen’s report of February 2015 to February 2016 Average Quarter Hour, showed Millennial listening grew 10.4%!

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It’s not about age, it’s about life stage.

It’s not about age, it’s about life stage.

In the most recent Nielsen Total Audience report; It’s not about age, it’s about life stage was a theme they introduced and carried throughout the Millennial focused report. I like it, and agree 100%.

When you analyze life stages of 18-35 year old Millennials, you see unique pictures:

  • The high-schooler living with the ‘rents
  • The single upstart somewhat new to the workforce
  • The married homeowner with children

All very different. All technically Millennials. 

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Agencies allocating 1/3 of budgets for Millennials

Agencies allocating 1/3 of budgets for Millennials

As the size of the Millennial generation grows, both in spending power and size, so does the allocation of budget to reach them.

As this eMarketer article illustrates, spending has grown to over a third even while Millennial spending power lags that figure – hanging around 25% currently. What we are seeing is a mad dash to capture the brand preference as this generation moves into the prime of the ‘age of acquisition.’ This is even more of the case for the 25-35 year old segment of the 18-35 year olds.

With an expected 50% of the workforce in 2020 being Millennial and more than doubling their spending power over the next 5 or so years…. Look Out!

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Debt Ridden & Debt Aware

Debt Ridden & Debt Aware

With a total of about 1.4 Trillion dollars in student loan debt hanging over heads young and old – and Millennials holding 50-60% of it – taking on additional debt is a valid concern for both newly minted Millennial grads and grizzled thirty-somethings. That was reflected in an early 2015 survey we did with theMillennial Lab Think Force in which we asked a few questions about Credit Cards ownership and use.

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Fitness Fanatics

Fitness Fanatics

It’s without a doubt that Millennials are fitness fanatics. We see it across a number of segments and in a number of ways.

 They seek out communal fitness programslike Crossfit, Orange Theory, Barre, and Flywheel in droves.
They’ve embedded their health into their tech using health and fitness apps twice as much as others and make up about half of all fitness band users.
They practically live in their Lululemon and Athleta ‘athleisure’ wear. Yoga pants have become a universal work-to-play uniform.
Younger respondents – both Millennials and Generation Z – are indicating a commitment to purchasing healthier foods.
Their interpretation of being healthy is beyond illness. It’s eating right, exercising, a vibrant social life, all things that contribute to feeling better.

It’s without a doubt that Millennials are fitness fanatics. We see it across a number of segments and in a number of ways.

  • They seek out communal fitness programslike Crossfit, Orange Theory, Barre, and Flywheel in droves.
  • They’ve embedded their health into their tech using health and fitness apps twice as much as others and make up about half of all fitness band users.
  • They practically live in their Lululemon and Athleta ‘athleisure’ wear. Yoga pants have become a universal work-to-play uniform.
  • Younger respondents – both Millennials and Generation Z – are indicating a commitment to purchasing healthier foods.
  • Their interpretation of being healthy is beyond illness. It’s eating right, exercising, a vibrant social life, all things that contribute to feeling better.
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Loyalty Demands Adaptability

Loyalty Demands Adaptability

A recent study shared inRetailingToday.com exposed some expectations for your loyalty program.

  • 34% of millennials say the word “fun” is the one that best describes their participation
  • 63% of millennials have joined a new program in the last year
  • 49% of millennials have ended their participation in a loyalty program after receiving irrelevant communication

The above illustrates some common themes in meeting today’s millennial mindset – Personalization, Authenticity, and Uniqueness. If you have a program already, do you abide by some of these tenets? Or if you’re in the midst of creating one, these are some important elements to ruminate on.

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