Not so temporary gig

Not so temporary gig

Gig Economy, Platform Economy, Side Hustle, Makers, On-Demand Economy, Freelancer, Entrepreneur… whatever term(s) used, describes an incredibly fast growing occupational direction that is becoming synonymous with career or job for Millennials and Gen Z. 

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Radio Still Up On Top

Radio Still Up On Top

There’s no question that radio suffers from a (mis)perception problem. It’s perceived that Millennials & GenZ in particular, are allergic to the radio. Nope; not quite the case, and Edison Research is providing some answers to your outstanding questions.

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They’re a lot like you; just lagging a little

They’re a lot like you; just lagging a little

Information coming out from newer surveys is painting a picture of today’s Millennial that is a bit different from how Millennials have been described in the recent past. Often described as the lazy, narcissistic, tech introverts; more current data is showing they’re not so different from the population as a whole when it comes to retail spending. And that as we’d suspect, their perceived failure to launch into the traditional timeframe for life markers like marriage and kids, have impacted some key spending categories like real estate and transportation; but have also buoyed retail categories like travel and entertainment. 30’s are the new 20’s!        

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B2C - We're Talking Back to College

B2C - We're Talking Back to College

Back to College. Yep, it's that time of year where retailers are gearing up for another pocket book battle royal. If you're not already planning or executing your attack, time to get on it! From NRF's Back to School Headquarters, nearly 60% will start shopping a month or two before class starts.

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Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 Results Are In

Jacobs Media TechSurvey12 has wrapped up and we wanted to share our top three insights from End listeners.   

  • AM/FM listening is increasing
  • TV viewing has moved on-demand
  • AM/FM leads for new music discovery

When asked how their AM/FM listening compares with last year, 2/3 (66%) said they are listening “About the same – a lot” or “More,” with only 14% sharing they are listening less. Echoing this trend, Nielsen’s report of February 2015 to February 2016 Average Quarter Hour, showed Millennial listening grew 10.4%!

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A Look Into The Seattle Millennial Home Buyer

I recently came across a fun new tool from Ellie Mae called the Ellie Mae Millennial Tracker. Each month, data will be added to give an up to date perspective on the demographic make-up of today’s Millennial home buyer  – the ones expected to dominate home buying in 2016 and beyond. Looking at the Seattle-Tacoma-Bellevue MSA data, here’s what Ellie Mae shares about these young buyers.

  • 67% of primary borrowers are male
  • Average age of borrowers is 30 years old
  • Average loan amount is a little over $282K
  • 4% average note rate
  • 82% were for purchase of a home

What I thought most interesting was that 46% of borrowers are single. Long gone are the traditional life-markers of marriage then house and kids.

Seattle Millennials Flush With Cash

Seattle Millennials Flush With Cash

Seattle came in number five in a recent Zillow report on where the wealthy young people are congregating. Those Millennial households making $350K+ household income are about 4% of households. What was crazy here is that it was in-line with the % of Boomer households making the same level of income.

As this Geekwire article shows – some of the highest paying careers are in tech and healthcare. Both of which Seattle has a lot of! Add in our aerospace engineering industry and you have a recipe for young wealth opportunities.

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It’s a snack attack!

It’s a snack attack!

I don’t know about you, but I love snacks. And I’m certainly not alone - with the category achieving about $375 Billion worldwide.

A new Nielsen report sheds some light on what the snacking habits and preferences are across the globe and another recent Mintel report summary provides some additional insight.

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Pets Pets Pets, We Love Pets.

Pets Pets Pets, We Love Pets.

It’s a nearly $60 billion industry and Millennials are key trendsetters shaping what’s next. We’re talking pets.

Per GFK research posted in PetFoodIndustry.com – Millennials have recently passed Boomers as the largest generation of pet owners. And from their food to boarding to toys – and everything in between – quality has inched its way in front of quantity. It’s all about the health and happiness of their ‘fur baby,’ and they’ll spend up for them.

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Don’t Neglect Today’s Dad

Don’t Neglect Today’s Dad

Historically, shopping duties primarily fell on mom’s plate, but times are a-changin’. In a number of recent studies, we’ve seen more and more Millennial dad’s sharing what have been traditional ‘mom roles.’ Via AdAge – “according to Mintel, 80% of millennial dads claim primary or shared grocery shopping responsibility (compared to 45% of all dads, according to Y&R’s BrandAsset Valuator data).” Whirlpool is certainly keeping track of this trend – launching a new commercial focused on dad’s household and family duties. But we shouldn’t be surprised – the rise of the working woman would necessitate dad’s to take more of the household chore role.

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Millennial Women Homeowners Have A Positive View Of Smart-Home Technology

Millennial Women Homeowners Have A Positive View Of Smart-Home Technology

n a recent eMarketer report on smart-home technology, an IHS forecast showed that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million. More interestingly, for millennial women, a separate Better Homes & Gardens poll showed US female homeowners under-35 over-indexed against all women for usage and interest in smart-home technology features across all categories listed.

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