Millennials Are Winos

Millennials Are Winos

That’s not just a blanket statement on the characterization of Millennials and binge drinking or being overly social, spending all their money at bars and restaurants – it’s a statistical outcome from a Wine Market Council report shared in USA Today.

This particular study portraying the 21-38 year old Millennial, reported that 42% of all wine in the U.S. last year was drunk by 21-38 year olds. More than any other generation! From the 79 million aged 21 to 38, they drank an average of two cases per person.

Additionally, Nielsen data shows the average retail cost of a bottle of wine was $7.81 in 2015. The study found a full 17% of millennials had shelled out over $20 for a bottle of wine in the past month. Among all age groups, that number was just 10%.

So not only are they drinking more quality wine than other age groups, a number of them are moving beyond the Two Buck Chuck.

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Consider the 5 R’s

Consider the 5 R’s

In a recent DMNews article – a representative of Ribera del Duero y Rueda spoke to the 5 R’s they used in developing their campaign to target the growing Millennial wine drinker. Like a lot of advertisers before them, they struggled to ‘define Millennials’, and came to realize that they couldn’t box them into one neatly packaged consumer type. They knew though that they are open to new and unique experiences and crave authenticity and information. All areas the wine industry has in spades – history of the growing regions, grape varietals, the wine makers and their processes. All this helps to further a connection with the consumer and embed channels of further engagement.

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Millennials Dig Food & Beverage Festivals

Millennials Dig Food & Beverage Festivals

If you're managing a food or beverage product/service, a new study from Eventbrite reminds us of the power of in-person experiences to engage the Millennial consumer. From their survey, 60% of Millennials say they will purchase a food or wine they enjoyed at an event again in the future. And for beer, 82% say they will frequently or always purchase a beer they loved from the event later at a local retailer. And don't forget the social influence these folks have.  99% say that they are likely

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